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Search Engine Optimization (SEO) Overview
This is a short presentation that gives an introduction to the topic of Search Engine Optimization.
Please note that this page is not affiliated with Google.
How Google Shapes Online Popularity - How a good ranking in Google can mean good things in real life.
The craft of making websites that rank highly on the Google search engine has been shrouded in mystery until recently. Whether you have a personal interest web site or a business, Search Engine Marketing/Optimization is a topic that all webmasters should know about. Geoff will explain some basic techniques that led to his success on Google with his web sites. These techniques include: focusing on creating valuable and original content, keyword targeting, and linking. Geoff's personal web site is at http://www.sfu.ca/~gpeters/.
This presentation was originally given to the Western Canada Chapter of the Special Libraries Association, an "international association representing the interests of thousands of information professionals in over eighty countries worldwide". The presentation was given on June 22nd 2006, at the Terminal City Club in downtown Vancouver, BC, Canada. View the Presentation Writeup.
About the Author:
Geoff Peters recently graduated with a joint major in Computing Science and Business from SFU. He has worked as a software developer for Nokia Mobile Phones and Canada Safeway IT. He is the creator of Googleduel.com, a web site which uses the Google search engine to analyze the popularity of people, products, and names on the Internet. He is also the webmaster for FoodVancouver.com, a popular Vancouver dining guide. Geoff is also an avid musician who plays piano in a Vancouver jazz band and a folk/country dance band.
View other presentations by Geoff Peters.
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How
Shapes
Online
Popularity
Geoff Peters
Presented to
SLA,
WCC and CASLIS.
June 22
nd
, 2006
Search Behaviour
62% of Search Engine Users Don't
Look Past the First Page of Results
Source: iProspect / Jupiter Research / Ipsos 2006
Search Behaviour (2)
82% of Search Engine Users Attempt
To Refine Their Search
Source: iProspect / Jupiter Research / Ipsos 2006
Search Engine Ranking
Google "Robot" looks at your
pages
Many factors involved in
determining your page's rank
Humans may make the final
decision!
("
Real people, from all over the
world, are paid to fine-tune the
index of Google
"
Search Bistro)
How Search Engine
Optimization Helps
"Vancouver Jazz Band"
My jazz band website
Performing!!
How Search Engine
Optimization Helps (2)
"Vancouver Restaurant"
FoodVancouver.com
Dinner!!
Importance of Good "Content"
The key....
Content that is
Original
Useful to a specific audience
Focused on a theme or subject
Updated
Much more important than any Optimization
technique.
Keyword Targeting
Which keywords are relevant?
Popularity of keywords
Do users search for them?
Try
www.nichebot.com
Competition for keywords
Other web sites
Example:
practicing piano,
how to practice
piano, jazz piano
practice, learning
piano, how to play
piano, learning to
play piano,
effective piano
practice, piano
practice techniques
Put the Keywords on Your
Page
Make sure that your
page contains the
keywords.
Good places: titles,
headings, in bold text,
within paragraphs.
Beware of "keyword
stuffing"!
Links to Your Site
Very important for other web sites to
link to your site.
Concept of
"PageRank"
The link
Anchor Text
should contain
keywords.
Your
Page on
Cats
Cats
Link
Cats
Link
Cats
Link
Links Inside Your Site
Create a
"Site Map"
Pitfalls
Text inside images
Text inside Flash animations.
Both are Ignored by Search Engines!
Should use "ALT text"
<img src=
"
salad.jpg" alt=
"
Delicious!">
Delicious!
"Viral" Marketing
Exciting web site? New idea?
People will write about it on their weblogs,
and add links.
Gets 5000 visitors per day.
Useful Links
Google webmaster guidelines
Search Engine Watch
Questions / Discussion
Questions?
Do you have a web site?
Do you plan on making a web site?
This Page Copyright (c) 2006 Geoff Peters.
View other presentations by Geoff Peters.
